Radio on Social Media in Guatemala

Radio on Social Media in Guatemala

Blog Article

One of the reasons radio is a dominant medium in Guatemala is because of the channel it uses, a medium accessible to the population, since a transistor radio is within reach of a large segment of Guatemalans and the vast majority of cars have radios, so with the traffic we experience in Guatemala City, all we have left is listening to the radio.

However, with a few exceptions, radio stations have failed to integrate radio into social media with the excellent, fresh content Algeria WhatsApp Number List they generate, thereby satisfying the market segment interested in interacting with radio through this medium.

For interested radio stations, we offer a telephone tool: Central Number , where interviews and coverage conducted by phone can be heard immediately on their social media channels via a link.



Additionally, subject to audience, schedule, and coverage, we propose sponsoring these phone conversations when the host mentions that they can listen to this interview or coverage again on their Twitter or Facebook account using Central Number technology.

Radio, television and the press are not going to disappear , but only those that manage to take advantage of this new 2.0 world and social networks will continue to have the weight and influence they currently have.

If you're a radio station or would like your station to give you the option to listen to interviews or phone coverage again, please leave a comment.